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Engineer Your Pipeline. Own Your Growth.
Pipeline Factory builds go-to-market infrastructure that systematically captures revenue opportunities. We don't just send emails — we engineer your entire outbound motion.
The Three Pillars of Pipeline Engineering
Most B2B SaaS companies leave 70-80% of addressable market untouched. We built a systematic approach to change that.
TAM Outreach
Systematic market coverage. We identify and reach 100% of your addressable market on recurring cadences.
Revenue Playbooks
Turn product & internal CRM data, events, partnerships, and launches into pipeline machines. Every GTM activity becomes measurable revenue.
Signal Intelligence
Automated opportunity capture. Monitor buying signals 24/7 and engage at the exact moment of intent.
Our Process
1
Phase 1: Discovery & Strategy
Week 1-2: ICP definition, TAM analysis, playbook brainstorming, signal identification, messaging framework development.
2
Phase 2: Infrastructure Build
Week 2-4: Domain setup, email authentication, warmup process, CRM integration, campaign build, signal monitoring deployment.
3
Phase 3: Launch & Optimize
Week 4: TAM outreach launch, playbook execution, signal campaigns go live, weekly reporting, continuous optimization.
4
Phase 4: Scale & Expand
Month 3+: New playbooks, expanded signals, TAM expansion, attribution analysis, ROI reporting.
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Phase 5: The Exit Plan (optional)
Month 6+: We build infrastructure you can own, not dependency you can't escape.
Once the system is running, we offer full knowledge transfer—documentation, credentials, playbooks, and training—so your team can run it in-house.
Why Pipeline Factory
Predictable Pipeline
Systematic targeted machine touching entire TAM quarterly. Consistency over chaos. No more hoping SDRs have good months.
We Own Complexity
Data subscriptions, email infrastructure, CRM integrations, campaign management—fully handled. You get results without operational burden.
The Exit Plan
We believe consultants are hired to be fired. Once your pipeline system is dialed in, we train your team and transition you to a support-only plan. This should be in-house eventually.
Speed Up Your Product Market Fit
We test 50+ messaging variations per campaign across your ICP. You learn which positioning works, which pain points convert, and how to segment—months faster than waiting on inbound.
Proven Results
Software Platform
Integration Platform for HR Tech
Flagship customer running TAM outreach to HR tech vendors. 1 qualified appointment per 422 emails sent.
  • 11,000 emails sent in last 2 months.
  • Full infrastructure management and CRM integration
  • Systematic quarterly touches across entire TAM
Lock and Quay Marketing
HubSpot Consultancy
Targeting companies using HubSpot. Built custom scraping infrastructure to identify HubSpot users via DNS records.
  • Niche-specific targeting and verification
  • Custom infrastructure for consultancy services
  • Demonstrates flexible, industry-specific approach
Revenue Playbooks: Turn Activities Into Pipeline
Marketing runs events, launches partnerships, invests in paid ads. But sales rarely coordinates to maximize pipeline value from these initiatives.
We design repeatable playbooks that capture demand at the right moment. Each playbook identifies high-intent opportunities and engages with targeted outreach.
Event Playbook
Scrape attendee lists and exhibitors. Book 15-30 qualified meetings before your booth opens. Conferences become revenue centers.
Partnership Playbook
Monetize partner relationships. Target companies using partner platforms with co-branded outreach. Partnerships drive measurable pipeline.
Content Syndication
Turn downloads into deals. Enrich everyone who engaged. Launch campaigns to full buying committees at interested companies.
Paid Ads Recovery
Unmask anonymous visitors. Enrich and identify ICP matches. Personalized outreach referencing viewed content. Capture 95% of bounced traffic.
Utilize Product Data
Track product usage KPIs to use your internal data for targeted ABM. One of your users changed their jobs? Let your sales team know. Invited new users while on a free trial? Great time to reach out…
Competitive Displacement
Monitor competitor reviews and tech stack changes. Launch migration campaigns offering switching support. Competitor churn becomes your pipeline.
Signal-Based Campaigns: Automated Opportunity Capture
The Challenge
High-intent signals happen daily. Pricing page visits, competitor reviews, funding announcements, hiring posts, job changes and more!
Manually monitoring is impossible at scale. Opportunities slip through cracks constantly.
External Signals
Negative competitor reviews, funding announcements, hiring signals, tech stack changes, content engagement, news and press.
Internal Signals
Website visitor intelligence, product usage patterns, churned customer activity, expansion opportunities, hot account scoring.
Automated Action
Fully automated outreach, alert notifications, or hybrid approach. We detect, enrich, and engage at the moment of intent.
Fully Automated Outreach
Detect signal → Send personalized email → Book meeting directly. Best for high-volume signals and PLG motions.
Alert & Notification System
Detect signal → Enrich with context → Alert sales team via Slack/CRM. Best for enterprise deals and complex sales.
Hybrid Approach
Automate repetitive signals, alert humans for strategic accounts. Most companies choose this flexible model.
Ready to Engineer Your Pipeline?
Let's discuss how Pipeline Factory can systematically manufacture opportunities for your business. Schedule a strategy call today.